Website Usability: How it Improves SEO Ranking

» Posted by on Oct 31, 2019 in Digital Marketing | 0 comments

Basically, search engines reward websites that are user friendly since it means that they have much higher usability. This is because Google and other search engines tend to favor websites that aren’t only rich in keywords, yet also demonstrate user engagement.  

Aside from that, the SEO ranking of a website also improves when users stay on a particular website in a longer period of time, view more pages, as well as repeat their visits. Thus, the simpler and more user-friendly your website is, then the more likely your visitors will stay and re-visit your page. You can visit digital marketing Houston to know more about it.  

 Let us have a look at the elements that don’t only increase your website’s usability, but also helps a lot in improving the SEO ranking of your website.  

  • High quality, useful, and relevant content – The “Dwell Time” is considered as the amount of time users spend on your page and it can also greatly affect your SEO ranking.  
  • Once you provide really useful content, your users tend to stay longer to get the information consumed, which therefore increases their dwell time.  
  • Based on what we have researched, content with 2,000 to 2,500 words tend to rank the highest in the results of different search engines.   
  • Even though word count does not rule the world of search engine optimization, the truth is that nobody will waste time reading your content if it is not helpful to them. Here’s the kicker: longer content gives you the opportunity to give your users more value, incorporate more outbound links, include more keywords, as well as get users to spend more time in reading your content in order to increase the dwell time.  


Try to assess if users can easily and quickly navigate your website. For example, are your website’s calls-to-action consistent so that your visitors know how to easily interact?  The moment it takes time for the visitors to figure out how your website should be used; they are actually spending much lesser time in looking at the products or services you offer or consuming your website’s information.   

 In addition to that, when they cannot find the things or information that they need, it is more likely that the visitors will get frustrated, and they will navigate away as well as never come back.  


Try to find out if your users can be able to find your website again the next time, they use the search engine. As a matter of fact, repeat traffic can help you big time in getting a huge boost in Google ranking. Visitors might also find your page and may navigate away for some reasons. They might remember it later as well as try to use the search engine to look for it again.   

Try to ask yourself – is the keyword that’s associated with that search memorable so that they can be able to find your website again? If not, then it’s the right time to reassess the keywords that you use for SEO optimization.  

Error Prevention  

Some website errors can actually affect not only the experience of your users but also the ranking of SEO. Some examples of these errors are 404 Page Not Found, a broken link that’s no longer valid, or a link that describes one thing yet displays something different. 

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